We are approaching a phase where online companies are harnessing physical components to complement their online service – and this is being driven by Internet companies offering offline components, not brick-and-mortar businesses that offer online services. Uber, airbnb and Amazon Go (stores) are already examples, where the combination of online and physical service components is crucial.
FinTech offers now more effective services than brick-and-mortar banks and finance services. But also in fintech can soon start to see services than include physical components. We can have, for example, FinTech services that still need some physical components that could be delivered to the customer’s home. Perhaps we will see crowdfunding and p2p lending corner shops, or InsurTech (Insurance Techology) services that include health care and life quality services.
We are approaching a phase where online companies are harnessing physical components to complement their online service – and this is being driven by Internet companies offering offline components, not brick-and-mortar businesses that offer online services. The difference is significant because these new services have really been designed to combine online, mobile and offline experiences and components in an optimal way. They are also much more data-oriented, and designed to use physical resources only when needed, and optimize the use of those resources.
Read an article about the mix of online and physical services on Disruptive.Asia.
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